STORY
From the stage,
to the front line of value.
From work in the entertainment world “delivering emotion,” to work “finding and delivering” the unseen value in companies and people.
President & CEO
Yuki Kamata
Brand Producer
JOURNEY
Journey
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1997–
Entertainment career
A member of Actors School Hiroshima’s first graduating class. After various activities in Hiroshima, including hosting local TV programs, moved to Tokyo and joined Amuse Inc. Performed on stage and in film, and served as the founding leader of the theater troupe Torahime-za. How to present ourselves, how to get the message across, how to move people’s hearts — “captivate, communicate, move hearts.” The essence of branding, carved into the body through real, on-the-ground experience.
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2015–
A turning point
Joined Kids Line Inc. and several other startups, stepping into the world of business. The power to “present and communicate” built up over the years turned out to work just as well for the value of companies and people — bringing what had been done unconsciously on stage into the business world, while taking on talent development and direction.
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2023–
Into branding & marketing
Took charge of branding and management for an apparel brand, handling everything from concept design to design proposals, communications, and sales as one continuous flow. That world view crossed borders, winning many customers and fans overseas as well.
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2026–
Founding .Re-sign, Inc.
As a company that finds the inner value of people and companies, and delivers it to the world.
CHAPTER
Turning unseen value into value that gets across.
To be someone who can move people, you have to notice the goodness and value inside, polish it, and make sure it truly reaches the people you want it to reach — that’s what I learned in the entertainment world. Even with the same person or the same work, how you present it and how you deliver it can completely change how it comes across. I’ve felt it again and again, on the ground: value doesn’t get across just by “existing.”
That turned out to be exactly what it means to raise the brand value of people and companies. In people, in things, in companies, there is value still waiting to shine. The more I threw myself into the world of business, the stronger that conviction grew.
Our voice doesn’t reach the front line. We want to sell good products at a fairer price.
.Re-sign was born out of countless conversations like these, with business owners across many industries.
Using our power to move people’s hearts, we find the inner value of people and companies, polish it, shape it so it truly gets across, and deliver it to the world.
“Toward a future where your true value reaches the people it’s meant for.”
Kamata’s journey is, in itself, the origin of .Re-sign.
Please also take a look at our business and what we believe in.