MISSION
Mission
What role do we fulfill, right now?
The “courier” of value
We find the value that lies sleeping, put it into words, and deliver it.
MESSAGE
President & CEO
Yuki Kamata
In people, in things, and in companies, there is value that has yet to surface.
What you’ve done, what you hold dear, what your real strength truly is.
Nothing is harder to see than your own self.
.Re-sign digs out that inner core together with our clients,
polishes it anew, and delivers it to the world.
Through dialogue, we give shape to value that can’t yet be put into words.
That is the essence of what .Re-sign does.
What we hold dear is not creating something new,
but finding what already exists and making it a true brand.
By combining the power of AI and design,
we shine light on the core from angles you couldn’t usually see.
You have value, yet you’re chosen on price.
You make something good, yet it doesn’t reach anyone.
We untangle that structural frustration one thread at a time,
and guide it to where it was always meant to reach.
Value has no meaning simply by existing.
It becomes value only when it’s delivered.
Making that happen is .Re-sign’s role.
The true worth of every person, thing, and company
reaches the world as it should.
That is the future .Re-sign believes in.
MISSION / VISION / VALUE
Why we exist, where we’re headed, and how we act — three axes that form the backbone of .Re-sign.
MISSION
Mission
What role do we fulfill, right now?
The “courier” of value
We find the value that lies sleeping, put it into words, and deliver it.
VISION
Vision
What future are we working toward?
Nurturing a cycle of value
Toward a state where everyone involved can feel proud.
VALUE
Values
What are the 5 behaviors we hold dear?
Brand lives in HR.
We value systems over appearances, facts over feelings, and building up over one-off moments.
Find it, rather than make it.
Before creating something new, notice the value already sleeping there.
Put feeling into words.
Turn the unspoken “?” into a “!” that anyone can act on.
Measure, rather than sense.
Make it visible through KGI → KPI → KAI, and confirm it with facts.
Move people from the inside.
Move people and organizations through intrinsic motivation, not “because they have to.”
Don’t let it end with one time — turn it into an asset.
Build up value, knowledge, and brand, and turn them into assets.
CORE CONCEPT
Inside every company, there is value still sleeping, not yet noticed.
Without breaking it apart, without remaking it from scratch — once again, with our own hands, we put it into words, give it form, and set it circulating. That is the shape of .Re-sign.
The “?” that couldn’t be seen until now becomes a “!” you can notice, through .Re-sign’s involvement. That value spreads out to employees and customers, and a company’s brand value keeps rising.
DISCOVER YOUR NEW VALUE
? becomes !
Unseen value and questions (?), through
.Re-sign’s involvement, become a perceivable form (!).
Value circulates to employees and customers, and the brand grows.
ABOUT THE LOGO
The “R” is the shape of a question — ?.
Light shines in, a dot lights up, and it becomes !.
The value we’ve noticed — the arrow delivers it to the future.
MANAGEMENT
President & CEO
Yuki Kamata
Service & Sales Management / Brand Producer
Executive Vice President
Hyuma Matano
Company-wide Management, Finance & Business Development
Chairman (Part-time)
Yusuke Okuwaki
Strategy, Management Policy & Service Quality Audit / Certified SME Management Consultant / Representative of business partner TOMOSHIBI Inc.
COMPANY